How to make a website popular?

Unlike my other posts which are usually long and much thought out before being posted, this one is pretty short. Actually, the shortest so far :)

I've thinking on this question since sometime...The internet today is very cluttered, and few names stand truly out as a website receiving millions of clicks globally. How does one become one of them? I am faced with this question because of a website I wish to popularize - www.thefilmstreetjournal.com. And, it is a daunting task.

So here, to my few blog readers, I wish to ask, when you visit the site,

What is it that you think, if present, will make you come back?

I'll be really happy to receive some comments to this question!